Best Use of Social Media
Social media strategy and measurable audience results.
Awards streams
Australia 2027 · New Zealand 2027 — each submission is entered into one country only.
Overview
Social media strategy and measurable audience results.
Who can enter
Individual, Team, Office or agency, Network, Organisation or industry supplier
Eligibility
Standard awards eligibility rules apply.
Eligibility period: 1 January 2026 to 31 December 2026
Judging criteria
- Strategy and objectives — 20%
- Measurable performance — 30%
- Client, team or industry outcomes — 30%
- Evidence quality and verifiability — 20%
Assessment questions
- Describe the objectives, audience and strategy behind the work, including budget context.Maximum 400 words
- Explain what you created and how it was executed, with examples of the actual material.Maximum 400 words
- Provide measurable results, including reach, engagement, enquiry, conversion or commercial outcomes against the baseline.Maximum 400 words
- Describe what did not work, how you responded, and what independent evidence supports the results claimed.Maximum 400 words
Required evidence
- Performance or outcome data covering the eligibility period
- At least one verifiable case study or reference
Optional evidence
Testimonials, Media coverage, Independent reports, Campaign examples, Supporting links
Key dates
- — Submissions open
- — Finalists announced
- — Real Estate Today Awards